PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.
Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty- four percent have at least one Facebook fan page, 50% have at least one YouTube channel and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.
Read more on Mashable: http://mashable.com/2010/02/23/fortune-100-social-media
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